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About Lillelam

The beginning

Lillelam AS was established in 2004 by two newly-become-mothers with a common problem: It seemed impossible to find garments for children in pure and soft wool, with an outstanding and functional design, and which did not irritate the skin of the toddlers. The solution finally was to create a new brand with proper collections, based on the need and comfort of the child and produced in 100% Merino wool.

Warm clothes made with love and consideration

The collections are based on two functions in the child's daily life. One covers everyday use, perfect for kindergarden/school or outdoor activities, and the other suits for more dressed-up occasions. The design has simple lines and is classical in its expressions. There are handmade embroideries and elements of patterns which recalls playfully the richer handcraft traditions of ancient times, as well as paying homage to the lamb's valuable wool through the circled designs.

Great importance has been placed on the practical solutions of the garments, and also on possibility of “growth”; fold-ups are employed on legs and cuffs so that the child can use the garment through several seasons - over longer periods of time.

In addition to always keeping a high quality in the production process, an important key is the quality of raw material. This is to ensure the comfort in wearing the garments and for giving the products the strength needed so that they can be used in heritage, - inn accordance with Lillelam's environmental policy of long lived garments/slow clothes. Each delivery has both Woolmark- and Oeko-Tex certificates, and also undergoes a considerable test line at SIFO (National institute for consumer research - Norway).

Easy care for busy parents

Whereas the design recalls elements of the past, the clean and pure wool material is based on the latest technological development which is most highly refined. The wool is of the softest kind and does not itch or irritate the skin. The wool is “super-wash” treated and can consequently safely be washed in the washing-machine on 40ºC wool program without shrinking or change of dimensions. Produced under technologically advanced methods with a highly refined raw material, this combination makes out a good and solid product which Lillelam is proud of as a contribution to children's wear of today.

The Future

LilleLam AS has a goal to create a unique Norwegian label within children’s wear. To reach this goal, we place outmost importance in product quality and good design, as well as a simple and linear distribution system, which easily covers larger areas.


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